Blog

Ice Skates & Ugly Sweaters… Our Holiday Special!

As video marketers, our time is best spent behind the computer screen and the camera lens, but in the spirit of the holiday season, we decided to turn that around and introduce you to our team of hard-working PointAcross elves! Check out our holiday special PointAcross: On Ice  Happy Holidays from our team to yours! (We aren’t […]

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5 Ways to Use Video to Increase Sales

Video can be an impactful element of a hotel’s sales strategy. December is the perfect month to start a video marketing calendar for the year ahead to help elevate your hotel or property’s personality, style and amenities. Dr. James McQuivey’s Forrester study “How Video Will Take Over the World” claimed that one minute of video […]

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Hospitality, Travel & Tourism Marketing Tips from the 2016 Colorado Governor’s Tourism Conference

Watch Our Video Montage of the Colorado Governor’s Tourism Conference This event is always a highlight of my year because it melds some of my favorite things in life: travel, tourism marketing and promotion, entertainment, and unapologetic pride in our home state of Colorado. No where else is this pride more evident than at the […]

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3 Steps to Connect with Prospects through Video

Benjamin Franklin was onto something when he said, “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I’ll understand.” This statement is especially true when it comes to marketing, and not just marketing, but marketing well. Reaching your audience effectively means appealing to your target’s sense of emotion by involving […]

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